Leveraging his extensive experience in the communications and design field and a passion to help companies in Egypt achieve their full potential, Mr.Maher founded Pledge Communication in 2010 with a vision to offer the real essence of branding that extends beyond nice and elegant designs to a strategy and methodology that supports organizations fulfil their business goals through creating a strong, credible and unique image. Beside his managerial role, Mr. Maher has led and worked on a huge number of projects in different industries with both private sector and international organizations. He worked on the development and implementation of brand strategies and corporate image re-positioning for a number of local and international brands such as Al Ahram Beverages, GIo Vodka, Arab African Advisors, Metlife Alico and Summit Technology Solutions. In addition, Mr. Maher worked on developing and managing a number of local and regional public awareness creative strategies including the World Aids Campaign with UNAIDS from 2012-2014 and ILO’s campaign for creating a conducive environment for the effective recognition and implementation of fundamental principles and rights at work